Creating an online business has become one of the most lucrative financial opportunities available. Profits from home based enterprises and online businesses owned by individuals are now exceeding the earnings brought in by some large organizations and brick and mortar companies that have been in existence for years.An online business also requires less time and less effort on your part while it is capable of generating optimum gains. After a time, a home based enterprise also has the capability of running itself and generating income without any effort from you. It is necessary to know what the best online business venture to invest in is, as the right home business can bring in large profits.There are several online business opportunities that can be highly profitable for new entrepreneurs; however, starting a direct sales online business is by far the most popular venture as it brings in maximum gains in minimum time. Once you have decided which online business opportunity it is that you want to back, it becomes a matter of building and marketing a business online.Although the online business community has not been very affected by the economic slump, and most home based businesses can be seen to be thriving and mushrooming all over the internet, one must not fail to realize that to succeed and bring in large earnings, your online enterprise has to be the leader of the pack. For this, you will have to build, customize and constantly update your website with new content so that it will be at the top on a search list.An online home business can be an excellent source of income provided you use the right ideas, target the right clients and essentially know what to do to build a business online.An online business, like any average business requires hard work, and you will succeed only if you maintain a positive outlook towards your home business venture. Be patient and resilient, there may be a few fluctuations but you have to work hard and be committed. Initially, you may have to put in some effort that may be much more than expected to get your business up and running; however, you may land up earning much more in the online home business than you had ever imagined as a result.It is advisable that you start with a good home based business that you are passionate about, and opt for a topic that you are familiar with as well. Also, make sure that you are investing into good online marketing strategies such as viral marketing to create a strong web presence for yourself.